The two founding texts of public relations in one DRM-free EPUB: Edward L. Bernays’s Propaganda (1928) and Crystallizing Public Opinion (1923), complete and unabridged. $14.99 for the set — less than buying both eBooks separately.
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Edward L. Bernays | Two-book eBook set · United States edition
A confession: this page is built from the books’ own playbook. The moves are labeled in red as we make them. Watch yourself get sold.
"The only difference between ‘propaganda’ and ‘education,’ really, is in the point of view."
— Edward L. Bernays, 1923
↑ Reframing — the 1923 book’s signature move
That sentence moves a loaded word into neutral territory by changing the vantage point — and it lowered your guard about everything that follows. It is also the bridge between these two books: Crystallizing Public Opinion (1923) builds the theory of how opinion forms and moves; Propaganda (1928) states the case plainly. Theory, then manifesto, by the man who named the field.
↑ Price anchoring, disclosed
$14.99 for the set, against the $19.98 the two eBooks cost bought separately. The comparison is real — both prices are on this site — but placing it next to the price is anchoring, one of the oldest moves in the book. Both books, in fact. We labeled it anyway.
Read in sequence they are the clearest single account of how the twentieth century learned to persuade itself — in the words of the man who built the industry. Crystallizing Public Opinion lays the groundwork; Propaganda states the case plainly.
↑ Genuine scarcity, not the manufactured kind
No countdown, no “price rises tonight,” and nothing to wait for at all: the set downloads the minute you buy it.
P.S. You read all the labels and you’re still considering it. That’s not a failure of resistance — it’s the whole argument for the book. Bernays showed that knowing the mechanism and feeling its pull are two different things. The cure is to read the source.
Edward L. Bernays (1891–1995) was an Austrian-American writer and public-relations pioneer whose career spanned more than seventy years. His other works include Crystallizing Public Opinion (1923), Propaganda (1928), Public Relations (1952) and his autobiography Biography of an Idea (1965).
This eBook set is available for purchase only by customers in the United States. The original 1923 and 1928 texts are in the public domain in the United States; copyright status in other jurisdictions may differ.
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Edward L. Bernays · eBook · 128pp
The complete original 1928 text in a DRM-free EPUB: Edward L. Bernays — nephew of Sigmund Freud, architect of the "Torches of Freedom" campaign, and the man who all but invented modern public relations — on how the consent of a democratic public is manufactured. Instant U.S.-only digital edition.
Instant digital delivery
Edward L. Bernays · eBook · 166pp
The complete original 1923 text in a DRM-free EPUB: Edward L. Bernays’s founding text of public relations, on how public opinion forms and can be shaped. Instant U.S.-only digital edition.
Instant digital delivery
Edward L. Bernays · Paperback · 128pp
The 1928 work where Edward L. Bernays — nephew of Sigmund Freud, architect of the "Torches of Freedom" campaign, and the man who all but invented modern public relations — set out, with disarming candour, how the consent of a democratic public is manufactured. Rarely required reading, frequently quoted, almost never read in full.
Edward L. Bernays · Paperback · 166pp
Edward L. Bernays’s 1923 first book — the founding text of public relations, where he coined the term “public relations counsel” and set out how public opinion forms and can be shaped. The complete, unabridged original 1923 text.