The two short books that established modern public relations: Crystallizing Public Opinion (1923) and Propaganda (1928), complete and unabridged in matching U.S. hardback editions.
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This U.S. edition is available for purchase only in the United States, the United Kingdom, Bulgaria, Croatia, Cyprus, Czechia, Estonia, Latvia, Lithuania, Malta, Slovakia, and Slovenia. Orders must use a shipping address in the United States, the United Kingdom, Bulgaria, Croatia, Cyprus, Czechia, Estonia, Latvia, Lithuania, Malta, Slovakia, and Slovenia.
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Edward L. Bernays | Two-book hardback bundle · United States edition
This bundle collects the two founding texts of modern public relations in compact hardback form: Crystallizing Public Opinion (1923), where Bernays defined the public relations counsel, and Propaganda (1928), where he stated the logic of managed public opinion with startling directness.
The physical editions are in stock and ready to ship as a two-book hardback bundle.
This two-book hardback bundle is available for purchase only by customers in the United States, United Kingdom, and selected EU countries. The original 1923 and 1928 texts are in the public domain in the United States; copyright status in other jurisdictions may differ.
The Dark Origins of Advertising: Edward Bernays and the psychology of modern persuasion
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Edward L. Bernays · Hardcover · 166pp
Bernays's first book (1923), the founding statement of the public relations counsel, complete and unabridged in a compact U.S. hardback edition.
Printed to order · 7 business days
Edward L. Bernays · Paperback · 128pp
Bernays's concise 1928 manual on the organized shaping of public opinion: the book that gave modern public relations its most notorious vocabulary, complete and unabridged in a new U.S. edition.
Printed to order · 7 business days