A two-book paperback bundle collecting Edward L. Bernays's Propaganda (1928) and Crystallizing Public Opinion (1923), complete and unabridged in United States editions.
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Edward L. Bernays | Two-book paperback bundle · United States edition
This bundle collects the two founding texts of modern public relations in physical paperback form: Crystallizing Public Opinion (1923), where Bernays defined the public relations counsel, and Propaganda (1928), where he stated the logic of managed public opinion with startling directness.
The physical editions are available as pre-orders and will ship when the print files are approved.
This two-book paperback bundle is available for purchase only by customers in the United States. The original 1923 and 1928 texts are in the public domain in the United States; copyright status in other jurisdictions may differ.
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Edward L. Bernays · Hardcover · 294pp
A two-book hardback bundle collecting Edward L. Bernays's Propaganda (1928) and Crystallizing Public Opinion (1923), complete and unabridged in compact United States hardback editions.
Edward L. Bernays · eBook · 294pp
The two founding texts of public relations in one DRM-free EPUB: Edward L. Bernays’s Propaganda (1928) and Crystallizing Public Opinion (1923), complete and unabridged. $14.99 for the set — less than buying both eBooks separately.
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Edward L. Bernays · Paperback · 128pp
The 1928 work where Edward L. Bernays — nephew of Sigmund Freud, architect of the "Torches of Freedom" campaign, and the man who all but invented modern public relations — set out, with disarming candour, how the consent of a democratic public is manufactured. Rarely required reading, frequently quoted, almost never read in full.
Edward L. Bernays · Paperback · 166pp
Edward L. Bernays’s 1923 first book — the founding text of public relations, where he coined the term “public relations counsel” and set out how public opinion forms and can be shaped. The complete, unabridged original 1923 text.