Crystallizing Public Opinion: The Original 1923 Text — Audiobook

The book that defined public relations

Five years before Propaganda, Edward Bernays set out to define a new profession. Crystallizing Public Opinion explains what the public relations counsel does, how groups acquire shared beliefs, how those beliefs can be redirected, and what ethical obligations accompany that power.

Across four parts—Scope and Functions, The Group and Herd, Technique and Method, and Ethical Relations—Bernays combines early crowd psychology with cases drawn from hotels, magazines, food companies, political campaigns and national publicity drives. It is both the founding statement of an industry and a remarkably direct account of its working methods.

This complete, unabridged listening edition has been prepared from the original 1923 text and mastered for sustained audiobook listening.

What this edition includes

• Approximately 4 hours 35 minutes of narration
• 23 indexed tracks: opening credits, the original foreword, four part headings, 15 chapters, notes and closing credits
• All 45 endnotes spoken in a dedicated notes track
• DRM-free M4B audiobook with chapter markers and embedded square cover
• 23 individually tagged DRM-free MP3 tracks for broad device compatibility
• Complimentary DRM-free EPUB eBook for reading, searching and following along

This edition contains the original 1923 author's foreword. The 1934 “Preface to New Edition” is not part of the 1923 text and is not included.

Instant digital delivery

This is a digital audiobook and eBook bundle; no physical book, disc or USB stick is included. Protected download links are emailed after checkout and remain available in the purchaser's Irving Books account.

Territory availability

This U.S. edition is available only in the territories listed at checkout. Copyright status may differ between countries.